Users will soon have a new feature that allows them to cut down on the quantity of AI-created content appearing in their timelines. This move comes as the company disclosed that it presently contains over 1 thousand million AI-generated clips.
Pilot Phase and Launch
This change is undergoing trials over the coming weeks before a widespread release. This advancement comes amid a surge in AI content, fueled by recent AI video creators.
The Broader AI Trend
It has been noted that nearly 10% of the fastest-growing video streams on a popular video site exclusively feature AI-generated videos. A large amount of this content is classified as “AI slop”, a phrase for poor-quality, bulk-generated content that is frequently illogical or bizarre.
Our research shows that many people enjoy content created using AI tools, ranging from computer-generated images to science explainers, and we aim to give people the ability to see more or less of that, depending on their own choices,” commented a spokesperson.
AI on the Platform
The platform shared that there are currently 1.3bn videos on its app identified as AI-generated. Collectively, over 100 million pieces of content are submitted to the app daily, making AI content a limited percentage of its complete catalog.
How to Adjust Settings
Users will be in a position to decrease or raise the level of artificial media they view by accessing the “manage topic” setting in the app and selecting the AI content topic. Additional categories that currently be modified under the filter cover politics, clothing, beauty, and choreography.
Platform Guidelines
TikTok’s rules mandate content makers to tag “realistic” AI-made content, and it bans malicious fake videos of well-known individuals or crisis events. Any realistic AI video that is unmarked can be taken down under its user guidelines.
Additionally, the service will henceforth attach an artificially created watermark to content made using its proprietary AI systems, or detected by an cross-platform project for identifying AI-generated material. This step is intended to help prevent users from seeking to circumvent the disclosure requirement.
AI Literacy Programs
The company is furthermore establishing a $2m educational fund for experts and organizations to produce learning resources about ethical AI use. This project will support educational bodies focused on educating programming and robotics.
Moderation Strategy
TikTok has supported its content review process, following discussion over plans to make redundant a large number of safety staff in the UK. It is set to reduce 439 jobs in its user protection department in its British office, with trade unions and digital protection specialists expressing worry that humans are being replaced by automated systems.
A senior executive explained that human moderation would continue to be important, but AI can shield workers by removing the most distressing content prior to it is viewed by people. The platform reported a significant reduction in explicit and harmful content handled by content reviewers over the previous year due to the use of its AI tools.
“We think that it’s essential to combine people and machines to ensure user safety,” she said. “We’ll have staff as part of that process, but we also think it’s highly necessary to reduce exposure to unsafe media as swiftly, which is why a significant AI assistance is proving valuable operate efficiently.”
